Are You Practicing Attraction Marketing or Pushy Marketing?

That is the question.

And you’re not practicing attraction marketing if you go around thinking your way is the only way.

This blog post and accompanying video were spawned by a post I saw on Facebook that hit a nerve. In fact, it’s one of my pet peeves when it comes to any kind of marketing, online or offline.

And that’s when a marketer is approached by a possible new prospect because they’re looking to make more money, and after the business owner explains the business, the prospect says, ‘Not interested.’

And the marketer automatically assumes that this person is not going to make any money anywhere because they didn’t sign up with them.

I can’t tell you how much this aggravates me hearing this from marketers today!

The Scenario

Okay, you’re in business “A.” Your business is not the only business out there to make money. And your business is not the only way to make money. And just because someone passed on your business doesn’t mean that that person is going to fail or that that person isn’t interested or that person isn’t serious about making money.

What it means is that your program – or you – are not a good match with that other person. And it happens!

Stop thinking that if I don’t sign up with you, it’s my loss; I’m the one who’s not going to make any money, I’m not serious.

No! It’s because not every program is for every one. If it was, there would only be one business in the entire world and everybody would have to do it.

There are thousands of ways to make money.

There are also people that don’t want to make money real fast. There are some people that don’t want to earn a full time living. There are some people that don’t want to make $15,000 a month.

That doesn’t mean that they’re losers. That doesn’t mean that they’re failures. That doesn’t mean that they’re not interested in making money.

That just means that they’re in a different mindset than you. Not that they’re in the wrong mindset; they’re in a different mindset from you.

That’s what competition, the free market and marketing is all about! Get over yourself!

Personal Branding

You’re supposed to be marketing YOU and you are not the only person who can teach everybody how to make money. And if people move away from you then they’re not serious.

I signed up a new guy in my business and inside of 24 hours he sent me an email and he said, ‘After going through the program, I realize that I really don’t want to devote that much time; I really don’t have the time to devote to market this business properly.’

And I responded, ‘That’s fine. If you change your mind, we’re always here.’

If I did that to some of these other marketers, which I have; I dropped out of a program or a I declined an opportunity, and the first thing I hear is, ‘Oh, well, your loss. I guess you’re not really serious about making money.’

No, it’s not that I’m not serious about making money. I didn’t like your program! I want to do something different. I’m allowed to do that.

No, I’m not interested in making $50,000 a month, and if I can’t sign up 100 people in a month to your business then I’m not serious.

Wrong!

We are all individuals.

We each have our own way of doing things. Not everybody is cut out of the same mold. And that doesn’t mean that if I don’t sign up with you, I’m an idiot. If I don’t sign up with you, I’m not serious about my life. If I don’t sign up with you, I have flawed dreams.

No. If I don’t sign up with you, it’s because we’re not going to be a good match, because your program isn’t going to be a good match, because whatever you’re program is, it didn’t light a fire, it didn’t say anything to ME.

It might say something to you and you’re all passionate about it, but it didn’t sit right with me.

Does that mean I’m a failure? No. It means that it’s just not what I want to do.

You marketers out there that get all so full of yourselves that, ‘Oh my gosh, well, after I spent all this time talking about the business and they don’t want to sign up, I guess they’re just not willing to make money. They’re not willing to change their life.’

Get off your own pedestal! Be real!

You are not the be-all end-all of marketers and you’re not the be-all end-all of marketing programs.

I even say this with the businesses I’m with. I’m with SFI and I’m with womBoost. Those are my two primary programs. They are not for everybody. I can’t get up on a high horse saying, ‘Well, if you don’t sign up with ME, you’re not going to do anything with your life.’

Wrong! Because look at how many other businesses and programs there are out there!

Everybody’s way of doing things is going to be different.

I cannot stand these marketers that are so full of themselves that they think they are the only ones that can teach you how to make money, and the program that they’re in is the only one that’s going to work for everybody.

They don’t realize just how many people they push away with their attitudes. I don’t want to work with people like that. The people that I work with don’t want me to be like that.

This is something that a lot of marketers need to understand – when you sign up with a company, if you have the passion and the wherewithal to get out there and make all that kind of money, fine. Don’t push it into the faces of people that approach you to find out what you’re doing.

That’s not attraction marketing. That’s not magnetic marketing. That’s PUSHY marketing.

That’s a turnoff to some people.

And when I saw this post on Facebook, I’m thinking, there’s a lot of people that are either going to go, ‘Yeah! You’re right! They don’t care! They don’t want to change their lives!’

And you’re going to have other people that are going to look at that and go, ‘Boy, they’re really full of themselves, aren’t they?’ Like, is this the only person that can teach me?

As marketers, we have to find our middle ground. Your business might be perfect to you and the members who are in it, but to others, not so much.

You can claim, ‘We have XXX amount of people signing up every day!’ But how many are staying with the program?

And that’s for just about any network marketing company out there. Not every MLM is for everyone, or we would have one world company that everyone would have to be in, because everybody would be cut from the same mold.

And it’s not that way.

Everybody’s vision is different.

Everybody’s plans are different. Everybody’s path to success looks different. Everybody’s reasons to be in business for themselves is different.

So keep that in your head when you’re marketing. If somebody drops out or if somebody says no to your opportunity, let it go. You don’t have to post it on Facebook or tweet about it or Google+ it that this person isn’t serious.

Just move on, because that kind of an attitude isn’t going to help your business.



Source by Karen S Musselman

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Professional Graphic Designer

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